Eric Arnould | University of Bath - Academia.edu

Eric Arnould

About

Eric added a paper 2012-05-18 12:35:26 -0700

Eric updated a paper 2012-05-16 17:02:39 -0700

Eric started following the work of Delphine Dion, Université Paris I - Panthéon-Sorbonne, Marketing. 2012-04-27 09:59:00 -0700

Papers (53)

Commercial friendships: service provider-client relationships in context

Price, and Avinash Malshe (2006),Toward a Cultural Resource-Based Theory of the Customer,

Going to extremes: managing service encounters and assessing provider performance

A cultural approach to branding in the global marketplace

Research Interests (2)

Primary

University of Bath

Faculty Member, School of Management

Professor of Consumer Marketing

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Department Colleagues (60)

Olgalilia Monterrubio

Following the Work of (31)

Marie-Agnes Parmentier

Work being Followed by (59)

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